Either you are a web developer or web designer, it is inevitable to face up with some difficulties during communication with the client. They are often frustrated and impatient, so it is up to us to make that whole process more comfortable and exciting rather than becoming frustrating and exhausting. 

When it comes to creating a site from scratch or to modification of an already existing one, there are some challenges you need to go through. The satisfaction of the client is primary, so do not forget about effective communication as a direct strategy to be on the same page with the other side. 


Long education and improvement of your vocation can sometimes go further than you expect. That means your professional language becomes so familiar to you, and in some hand native, you forget that the interlocutor doesn’t understand a word you said. It is ok, but you need to evoke it and have an insight into it. HTML and CSS may be your ideal partners in developing but for others is just an acronym.

Take a piece of blank paper and draw if you must but be reasonable. Your knowledge doesn’t mean a thing if you have no idea how to deliver it. Often, clients find themselves curious about what is beyond a curtain but also feels like a deer in headlights. So, be transparent and go together through progression so far. Find adequate words and avoid some. Language is there for explanation and not for the confusion.


It’s not enough to only be asked to do your job. If you want to do it well you need really specific details about what the client wants and needs. Often they don’t have enough confidence to tell their wishes because they feel like they lack the expertise. Consider there are different types of personalities and the approach needs to be different too. Adaptation is the key.

For example, if you have a client who is introverted and doesn’t talk much but you feel like they want more you can make standard questionnaires to get some basic information. Also, add the blank field “other” to make room for expressing their mind. Paper and pencil are a good choice if they are not comfortable enough to talk through the phone. 

On the other hand, we recommend talking directly so you avoid miscommunication. Extroverted ones enjoy that. Even though talking much seems useful, sometimes they overwhelm you. Filter only the important sentences. In this kind of situation, let them speak freely but skip suggestive questions. Do not forget they are the ones who decide in the end. Concerning this, sometimes you won’t like personally what you did but if the client loves it then you did a really good job.


Of course, you are head of operations, but having in mind that it is teamwork too, would make your job easier. Your client can be left to wonder, so at least one email or a phone call weekly can solve this. There is no need for some deep details, a brief update of basic things is enough. It gives relief that things are getting done.

Also, meanwhile, they can change their minds about something, and the fact they know what is going on can be crucially for their new ideas, both theirs and yours. Here, we come to dialogue. In the case of stagnation, constructive dialogue can be a lifesaver. From a multitude of ideas, one can choose the one that is best at a given moment, and leave the rest for some future project. You can inspire yourself but, most important, you will inspire others.


Let go of the idea that the final version is the end of the collaboration. Be available to answer questions as they come up. The whole process can be stressful for some clients, and it’s reassuring to know they have an expert in the corner who is willing to provide answers and explanations in case they need them. If done correctly, a consultation can win their trust and influence their decision making.

Think about your reputation. Words are spreading rapidly, so be careful leaving some delightful and admirable comments. A great client’s experience can take your brand places. It is important to stand out from the competition. Let your work and clients speak about your success. So, if you know to listen carefully and maintain good relationships, it is guaranteed they feel valuable and thankful.

Expand your contact list, just in case. You never know if there are some potential clients behind the old one. So, work hard to make a good impression because recommendations can be your career building.

“When customers share their story, they’re not just sharing pain points. They’re teaching you how to make your product, service, and business better. Your customer service organization should be designed to effectively communicate those issues.”

–Kristin Smaby, “Being Human is Good Business”,